I’m Kagan Powell. I build websites and the systems behind them.

I’m a freelance web designer and developer in Edgecliff, Sydney, working with businesses across Australia. When you work with me, I lead the strategy and do the work myself, start to finish.

Alongside client work I run my own software products, a racing data platform and automated trading systems, so I know what it takes to keep a system running every day.

Start a projectSee my work
1,000 kmN
Australia-wide
  • Edgecliff, NSW 2027
  • Anywhere in Australia
Most of the work happens on calls and screen-shares, so distance doesn’t get in the way.
Name
Kagan Powell
Based
Edgecliff, Sydney
Works
Australia-wide
Drawn
2026

A-02What I build

Websites, and everything behind them.

The site is the part people see. The rest is what makes it useful: where enquiries go, how orders are handled and what gets reported.

  1. Your website

    The part people see

    The shopfront your customers see, designed around what they search for and built to turn visits into enquiries.

  2. Payments

    Stripe or Shopify

    Stripe or Shopify, set up and tested, so taking a payment is part of the site and not a separate job.

  3. Stock

    Updated everywhere at once

    Updated everywhere at once, instead of in three different places by hand.

  4. Your data

    In one place

    Enquiries, orders and customers in one place. Every enquiry is saved, and you’re alerted the moment it arrives.

  5. Automation

    Runs while you sleep

    Jobs that run while you sleep: confirmations, reports and the follow-ups nobody has time for.

  6. AI

    The repetitive admin

    Assistants and workflows that take on the repetitive admin, such as a daily briefing or a weekly report.

  7. One system

    Assembled

    Most businesses end up with one person for the website and another for everything it connects to. I build both, so they work together from day one.

A-03My own products

Software I run myself.

I run my own products alongside client work, so I know what it takes to keep a system running every day.

  • Robo Punter homepage

    Own product · 2025–2026

    Robo Punter

    A subscription platform that collects racing data across seven horse-racing markets and runs each customer’s automated strategies.

    Members build strategies from more than 120 filters and test them against recorded races before anything runs.

    • 120+strategy filters
    • 7horse-racing markets
    • 24/7automated pipeline
  • CipherLabs homepage

    Own product · 2025–2026

    CipherLabs

    Real-time market data, dashboards and automated execution for AI-driven trading systems.

    A pipeline that turns fresh market data into decisions and orders within seconds, watched through dashboards.

    • 4AI models compared
    • 7timeframes processed
    • 24/7live pipeline

A-04General notes

Direct, fixed and yours.

What you can expect on every project.

General notes · read with every quote

  1. One person

    The person you talk to is the person doing the work.

  2. Quick answers

    No account managers relaying messages.

  3. Fixed quotes

    You know the price before anything starts.

  4. You own it

    Accounts, code and data in your name.

The full process, and what it costs

Get in touch

Tell me what you need.

Describe the project or the problem. I'll reply within one business day with next steps or a few questions.

Start a project