Web designer & developer · Sydney
Websites, software and the systems behind them.
Business websites, online stores, booking systems and custom web apps. I design what your customers see, then connect the data, payments and automation that keep it all running. You deal with me directly, from the first call to launch and beyond.
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Sketch
Every project starts as a quick pen sketch. Keep scrolling and watch it become a real, working site.
01 / 05
Plan
Before anything is drawn, I find out what your customers search for and map every page around it. You get a clear plan and a fixed quote.
02 / 05
Design
The sketch becomes a real design in your colours and type: a business site, an online store, a booking site or a web app. You approve the key pages before I build anything.
03 / 05
Build
Then I build it properly: clean code, measured to the pixel, written by me and tested on real phones.
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Connect
Next I connect it to the systems behind it. One enquiry, and everything updates on its own:
- Enquiry saved to your database
- You get an email alert straight away
- Contact added to your CRM
- Call booked into your calendar
- An AI assistant drafts the reply
- This week’s report updated
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Launch
It goes live on every screen size, with analytics, search and backups set up. Then I stay on to keep improving it.
Services
Pick the parts you need.
Most projects combine a few of these. I design, build and connect all of them, so they work as one system.
Websites
A site that explains what you do, shows up on Google and turns visits into enquiries.
- Design
- Copywriting
- Quote and booking forms
- SEO foundations
Online stores
Shopify and custom stores, with payments, stock, accounting and email connected.
- Shopify builds
- Stripe payments
- Product feeds and Merchant Centre
- Xero and stock sync
Custom software
Portals, dashboards and tools built around how your business actually runs.
- Customer portals
- Subscriptions and memberships
- Dashboards and reporting
- CRMs and internal tools
Automation & AI
Assistants and workflows that handle the repetitive admin for you.
- Connected workflows
- AI assistants (including Grok Bot setup)
- Automated reports
- Enquiry follow-ups
SEO & growth
Research, technical SEO and reporting on the enquiries it brings in.
- Keyword research
- Technical SEO
- Google Business Profile
- Showing up in AI answers
+ module 06Already have a site? Website care: monthly upkeep: updates, backups, fixes, content changes and new pages.
Selected work
Built, connected and running.
Client sites and my own software products. Every one planned, designed, built and connected by me.
How I work
A clear process, start to finish.
No surprises. You see the plan, the price and the designs before anything is built.
Plan
A call to understand the business, then research, a plan and a fixed quote.
Design
Designs for the key pages. You approve them before anything is built.
Build
I build and write it, connect your tools and test on real phones.
Launch and grow
Live with tracking set up, plus ongoing SEO and support if you want them.
Everything is set up in your business’s name. You own the site, the code and every enquiry it collects. No shared passwords and no lock-in.
How I work, in detailOne person, not an agency
Why not an agency?
One person
The person you talk to is the person doing the work.
Quick answers
No account managers relaying messages.
Fixed quotes
You know the price before anything starts.
You own it
Accounts, code and data in your name.
How much does a website cost?
Every project gets a fixed quote after a short call, based on what you need. You pay in three stages: 40% to start, 30% when you approve the design and 30% at launch.
How long does it take?
Most business websites take three to five weeks from deposit to launch. The biggest factor is how quickly content and feedback come back.
Who owns the site?
You do. Hosting, code, domain and data are set up in your business’s name, and I’m added as a team member. If we stop working together, everything stays with you.
What are the running costs?
Hosting and any tools are paid directly by you, and I explain each one upfront. Many small sites run on free or low-cost plans.
Do you work outside Sydney?
Yes. I’m based in Edgecliff and work with businesses across Australia. Most of the process happens on calls and screen-shares.
Shopify or custom?
Shopify suits most stores. Custom makes sense when you need something Shopify can’t do well, like unusual pricing, portals or deep integrations. I’ll recommend whichever fits.
Can you work on my existing site?
Yes. I start with a short audit so we both know what we’re working with, then quote the fixes or improvements.
Do you guarantee rankings?
No one honestly can. I do the research, build the pages properly and report on what changes. Local suburb searches usually move within a few months; competitive terms take longer.
What’s an AI assistant setup?
I configure an assistant, such as Grok Bot, around your business: connecting the tools it needs, building routines like a daily briefing or weekly report, testing it on real examples and showing your team how to use it.
Tell me what you need.
I reply within one business day with honest advice, a plan and a fixed quote. No sales team, just me.