Claire Powell
Everything online for an Australian fashion label on a small budget: the Shopify store, SEO, Google Shopping, photography and AI systems.
- Client
- Claire Powell
- Year
- 2024–2026
- Status
- Ongoing
- Sheet
- 1 of 9
Notes on this sheet
- The Shopify store: one catalogue of 123 products across 31 collections, with wholesale stock synced to OrderSpace.
- Product and model imagery, produced by AI systems I set up to automate product photography.
- “Shop the look”: the pieces in the photo, linked under the homepage hero.
Sheet 02 / 09The brief
The challenge
An Australian label selling kaftans, kimonos, shirts and scarves online, in its own boutique and through wholesale, with a very limited budget. It needed to be found on Google, and to keep one catalogue in step across retail, wholesale, accounts and email.
- the problem
- what it needed to do
Sheet 03 / 09Store, systems and search
One catalogue, found on page one.
A Shopify catalogue kept in step with wholesale, accounts and email, and found on Google through search and Shopping. All on a small budget.
One catalogue
The Shopify store holds one catalogue of 123 products across 31 collections, with product and model imagery from AI systems I set up to automate product photography.
Kept in step
An AI agent handles day-to-day admin across Shopify, Xero, Klaviyo, OrderSpace and email, and wholesale stock syncs between Shopify and OrderSpace.
Found on page one
The store is on page one on Google Australia for kaftan searches, with unique titles for 187 products, rewritten kaftan descriptions, a 42-product kaftan hub and blog content behind it.
Google Shopping
I’ve managed the Google Ads since launch: Google Shopping campaigns run from the Merchant Centre feed, which recorded 967 clicks in 28 days.
Sheet 04 / 09Build log
What I did
The Shopify store: a new homepage with “Shop the look”, and one catalogue of 123 products across 31 collections
Wholesale stock synced between Shopify and OrderSpace, product records kept in step in Xero, and Klaviyo email campaigns
SEO: unique titles for 187 products, rewritten kaftan descriptions, a 42-product kaftan hub, collection pages, blog content and technical fixes
Google Ads managed since launch, including Google Shopping campaigns and the Merchant Centre feed
Content and product photography, with AI systems I set up to automate product photography and model imagery
An AI agent that handles day-to-day admin across Shopify, Xero, Klaviyo, OrderSpace and email
Sheet 05 / 09Dimensions
By the numbers
- products in one catalogue
- 123
- products given unique SEO titles
- 187
- products in the kaftan hub
- 42
Sheet 06 / 09Specification
Built with
- Shopify
- OrderSpace
- Xero
- Klaviyo
- Google Ads
- Google Merchant Centre
- Google Search Console
- Claude
- Grok
Results
- Page one on Google Australia for kaftan searches
- 967 Merchant Centre clicks in 28 days
Sheet 07 / 09Desktop elevation
Scroll through it
Scroll inside the screen to see the whole page.
Key plan
- New homepage, with “Shop the look”
- Shop by style: into 31 collections
- Kaftans: a 42-product hub, on page one on Google Australia
- On-model imagery from AI systems I set up
Sheet 08 / 09Mobile elevation
On a phone.
The same pages on a 390-pixel-wide phone screen.
Sheet 09 / 09Related drawings
Services this proves
- Online storesShopify and custom stores, with payments, stock, accounting and email connected.
- SEO & AI searchResearch, technical and local SEO, and showing up in AI answers, reported on the enquiries they bring in.
- Google AdsSearch and Shopping campaigns, tracked to the enquiry, with a budget you set and pay to Google.
- AI consulting & automationA plain-English plan for where AI helps, then custom assistants, bots and integrations.
- Website careMonthly upkeep: updates, backups, fixes, content changes and new pages.
Get in touch
Have something similar in mind?
Describe the project or the problem. I'll reply within one business day with next steps or a few questions.
or email kagan@kaganpowell.com.au